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Now that you're ready to sell your
property, Tailored Realty and Associates
are professionally trained to assist you
with process of selling your property,
from start to close.

Hire a Licensed Professional
Let the highly trained Professionals
at Tailored Realty and Associates create
a personal marketing program to meet all
of your needs. Some of the details we
will take care of for you will include a
Comparative Market Analysis. This
determines the highest selling price,
marketing the property, screening
prospective buyers to make sure that
only qualified buyers are being shown
your property, preparing and negotiating
sale contracts and addendums, and arranging
closing procedures.
Name your Price
You and your Realtor should determine
the best possible selling price for your
house. Setting a fair asking price will
generate the most activity from other
real estate agents and buyers. At this
point your Realtor will do a CMA, taking
into account the condition of your home,
and what comparable homes in your
neighborhood are selling and sold for to
determine the highest selling price.
It's often difficult to remain unbiased
when putting a price on your home, so
your real estate agent's expertise is
invaluable at this step.
Prepare your Home
Most of us don't keep our homes in "showroom" condition. The condition of
your home will affect how quickly it
sells and the price the buyer is willing
to offer.
First impressions are the
most
important. Your realtor can help you
take a fresh look at your home and
suggest ways to stage it and make it
more appealing to buyers.
Get the
Word out
Now that you're ready to sell, your
real estate agent will set up a
marketing strategy specifically designed for your
home.
- The Internet
- Yard signs
- Open houses
- Media advertising
- Agent-to-agent referrals
- Direct mail marketing campaigns
In addition to listing your home on
the MLS, your agent will use a
combination of these tactics to bring
the most qualified buyers to your home.
Your agent will structure the marketing
plan so that the first three to six
weeks are the busiest.
Receive an Offer
When you receive a written offer from
a potential buyer, your realtor will
first find out whether or not the
individual is prequalified or
preapproved to buy your home. If so,
then you and your agent will review the
proposed contract, taking care to
understand what is required of
both parties
to execute the transaction.
- Legal description of the
property
- Offer price
- Down payment
- Financing arrangements
- List of fees and who will pay
them
- Deposit amount
- Inspection rights and possible
repair allowances
- Method of conveying the title
and who will handle the closing
- Appliances and furnishings that
will stay with the home
- Settlement date
- Contingencies
At this point, you have three
options: accept the contract as is,
accept it with changes (a counteroffer),
or reject it.
Remember:
Once both parties have signed a written
offer, the document becomes legally
binding. If you have any questions or
concerns, be certain to address them
with your realtor right away prior to
singing to contract.
Negotiate to Sell
Most offers to purchase your home
will require some negotiating to come to
a win-win agreement. Your realtor is
well versed on the intricacies of the
contracts used in your area and will
protect your best interest throughout
the bargaining. Your realtor also knows
what each contract clause means, what
you will net from the sale and what
areas are easiest to negotiate.
- Price
- Financing
- Closing costs
- Repairs
- Appliances and fixtures
- Landscaping
- Painting
- Move-in date
Once both parties have agreed on the
terms of the sale, your agent will
prepare a contract.
Prepare to Close
Once you accept
an offer to sell your house, you
will need to make a list of all the
things you and your buyer must do before
closing. The property may need to be
formally appraised, surveyed, inspected
or repaired. Your real estate agent can
spearhead the effort and serve as your
advocate when dealing with the buyer's
agent and service providers. Depending
on the written contract, you may pay for
all, some or none of these items. If
each procedure returns acceptable
results as defined by the contract, then
the sale may continue. If there are
problems with the home, the terms set
forth in the contract will dictate your
next step. You or the buyer may decide
to walk away, open a new round of
negotiations or proceed to closing.
A few days before the closing, your
realtor will contact the entity that is
closing the transaction and make sure
the necessary documents will be ready to
sign on the appropriate date.
Close the Deal
"Closing"
refers to the meeting where ownership of
the property is legally transferred to
the buyer. Your realtor will be present
during the closing to guide you through
the process and make sure everything
goes as planned. By being present during
the closing, he or she can mediate any
last-minute issues that may arise.
After the closing, you should make a
"check list" for turning the property
over to the new owners. Here are some
items they may be on your checklist to
get you started.
- Cancel electricity, gas, lawn
care, cable and other routine
services.
- If the new owner is retaining
any of the services, change the name
on the account.
- Gather owner's manuals and
warranties for all conveying
appliances.

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